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Marketing, Minor

Requirements

The Marketing Department offers students three different tracks in the marketing minor, each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is Professional Selling, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 18

Discipline Core Requirements: 12 Credits
  MKTG 335G International Marketing 3
  MKTG 3600 Principles of Marketing 3
  MKTG 3620 Consumer Behavior 3
  MKTG 4600 Marketing Research 3
Elective Requirements: 6 Credits
Select 6 credits from the following: 6
  MKTG 3220 Retail Management (3.0)  
  MKTG 3630 Services Marketing (3.0)  
  MKTG 3650 Professional Selling (3.0)  
  MKTG 3660 Digital Marketing (3.0)  
  MKTG 3670 Advertising and Promotion (3.0)  
  MKTG 4400 Competitive Intelligence (3.0)  

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and italicized. 365体育官方网址

Semester 1 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 2 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 3 Course Title Credit Hours
MKTG 3600 Principles of Marketing 3
  Semester total: 3
Semester 4 Course Title Credit Hours
MKTG 335G International Marketing 3
  Semester total: 3
Semester 5 Course Title Credit Hours
MKTG Elective Choose from list 6 cr required 3
  Semester total: 3
Semester 6 Course Title Credit Hours
MKTG 4600 Marketing Research (must be Matriculated in declared Major) 3
  Semester total: 3
Semester 7 Course Title Credit Hours
MKTG Elective Choose from list 6 cr required 3
  Semester total: 3
Semester 8 Course Title Credit Hours
MKTG 3620 Consumer Behavior 3
  Semester total: 3
  Degree total: 18

Department

Name:365体育官方网址

Marketing

Location:

WB 203

Telephone:

365体育官方网址801-863-8098

Email:

Ann.Mecham@inyectomotriz.com

Web Address:

inyectomotriz.com/woodbury/marketing/365体育官方网址

Chair:

Steven Huff

 
 

Mission Statement

Through exceptional business education, we help students become successful professionals who build our community.


365体育官方网址 Core Themes - (University Alignment: Student Success, Engagement, Inclusivity, and Seriousness)

  1. Delta: Maximize student improvement through engaged learning.
  2. Placement: Help students obtain and succeed in careers aligned with their goals.
  3. Scholarship with Impact: Produce and promote research that improves business education and practice.
  4. Reach: Serve as many people in our community as we can through increased efficiency and inclusive outreach.

365体育官方网址In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing365体育官方网址

Career Opportunities

365体育官方网址For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs365体育官方网址

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.  Also available is a Bachelor of Science in Digital Marketing and a Certificate of Proficiency in Professional Sales.

 
 
Woodbury School of Business

Advisement Center:365体育官方网址

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
Norman S. Wright

 
 

Faculty

Richelle Andersen(2018)

Lecturer

Department: Marketing
Faculty



BA, English, Brigham Young University; MA, College Student Personnel; MA, Guidance & Counseling, Bowling Green State University

Directory Page >>

 

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University; Ed.D., Education, Utah State University.

Directory Page >>

 

Jennie Barber(2015)

Lecturer

Department: Marketing
Faculty



B.A., Spanish, M.Ed., Community Education Administration, Brigham Young University; Ed.D., Curriculum Development, Nova Southeastern University.

Directory Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S., Business, Utah State University.

Directory Page >>

 

Laurie Bott(2011)

Professional in Residence

Department: Marketing
Faculty



B.S., Communications, Utah Valley University; MBA, Business Administration, Utah Valley University

Directory Page >>

 

Alyssa Devey(2018)

Lecturer

Department: Marketing
Faculty



B.A., English Teaching, Brigham Young University; M.A., English, Brigham Young University.

Directory Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Directory Page >>

 

Xanthe Farnworth(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Rhetoric & Communication, Brigham Young University.

Directory Page >>

 

S. Gardiner(2012)

Assistant Professor

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University; EdD.

Directory Page >>

 

Brigham K. Griffin(2018)

Professional in Residence

Department: Marketing
Faculty



BA, Marketing Communication, Brigham Young University; MBA, Marketing, University of Utah

Directory Page >>

 

R. Dustin Harding(2018)

Assistant Professor

Department: Marketing
Faculty



MBA, Business Management, Marketing, Grenoble Ecole de Management; PhD (ABD), Business Administration, Marketing, Grenoble Ecole de Management

Directory Page >>

 

Mark Harrison(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Communication, Brigham Young University.

Directory Page >>

 

Joshua Hawkes(2015)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.B.A., Utah Valley University.

Directory Page >>

 

Steven Huff(2012)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Directory Page >>

 

Gary Johnson(2018)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.S., Instructional Science, Ph.D., Instructional Psychology, Brigham Young University.

Directory Page >>

 

A. Dale Jolley(2018)

Professional in Residence

Department: Marketing
Faculty



B.S., Business Management & Marketing, Brigham Young University, M.S., Human Resource Mgmt., Utah State University.

Directory Page >>

 

Kimberli Lawson(2018)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., English, Brigham Young University, Ph.D., English, University of Iowa.

Directory Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Directory Page >>

 

Michelle McPherson(2018)

Lecturer

Department: Marketing
Faculty



B.S., Management/Marketing, Brigham Young University, A.S., Accounting, Snow College, J.D., Law, Brigham Young University - Provo.

Directory Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Directory Page >>

 

Mitchel Murdock(2016)

Assistant Professor

Department: Marketing
Faculty



B.S., Business Management, Brigham Young University; Ph.D., Business Administration, University of South Carolina.

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David Przbyla(2016)

Professional in Residence

Department: Marketing
Faculty



B.S., Engineering, Brigham Young University; M.B.A., Business Administration, Colorado State University.

Directory Page >>

 

Ryan Schill(2018)

Visiting Professor

Department: Marketing
Faculty



B.A., International Law & Diplomacy, Brigham Young University, MTA, Marketing, George Washington University, Ph.D., Behavioral Economics, University of Cambridge.

Directory Page >>

 

Bret Skousen(2019)

Professional in Residence

Department: Marketing
Faculty



BS, Business Administration, Brigham Young University, MS, Executive Leadership, University of San Diego,

Directory Page >>

 

Matt  Studebaker(2018)

Lecturer

Department: Marketing
Faculty



B.S., Communication, Utah Valley University, M.B.A., Management & Strategy, Western Governors University.

Directory Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., Marketing, New Mexico State University.

Directory Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Directory Page >>

 

Careers

Careers:
Almost a third of all Americans are employed in marketing-related positions. Marketing graduates are in high demand in business, non-profit, and government service. Traditional career paths for students with marketing degrees include: brand management, advertising and promotion, professional sales, market research, pricing, product strategy, consumer behavior, event management, and international marketing. Many marketing graduates begin their careers, and then continue their education with a master's degree in Marketing.
Advertising Director
Advertising Sales
Brand/Product Manager
Buyer, Merchandiser
Channel Marketing Specialist
Client Services Manager
Communications Planning
Content Strategist
Digital Investment Manager Managing Director
Director of Interactive Products
E-Mail Marketing
Event Management Analyst
Event Manager
Inbound Marketing Manager
Marketing Communications Manager
Market Researcher
Marketing Coordinator

Interested in a Career related to this degree? Learn more about...

  • Occupation Description
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  • And more

365体育官方网址Follow the links below to view current, detailed Utah Department of Workforce Services occupational information for that career.

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